Lizzo‘s new look is breaking records — literally. In her new video for her single “Rumors,” a collaboration with Cardi B, the musician wore extremely long braids that measured up as a whopping 43.5 feet long and required four people to carry!
The video, which features imagery inspired by Greek mythology (and perhaps Disney’s ’90s classic Hercules), features Lizzo and Cardi looking like muses in shades of cream and gold, complete with metallic outfits, billowing scarves, golden sandals, and eye-catching headpieces. Equally dramatic are Lizzo’s braids, which truly defy logic with their length.
The star shared a sneak peek from behind the scenes of the video to Instagram, writing, “BIG SHOUT OUT TO THE 43 AND A HALF FOOT BRAIDS I HAD IN ‘RUMORS’— LITERALLY THE LONGEST BRAIDS IN THE WORLD ASK @guinnessworldrecords !!!!” In the video, she exits her trailer in full costume with not one, not two, not three, but four people helping to carry them to set. Lizzo’s braids were styled by stylist Shelby Swain, who shared a video of Cardi visiting Lizzo in her trailer. “She can’t even come and say hi to me because look,” Cardi says, panning her phone down the length of the braids as Lizzo gets ready. “How are you going to carry this around?” Lizzo answers by pointing to her headpiece saying, “Heavy is the head that wears the crown, b*tch,” and the two laugh.
According to Shelby, the whole braid process took “80 Hours, 400 packs of Kanekalon, 17 of LA’s FINEST BRAIDERS & a Blessing from God to make my Vision come to fruition!” All that hard work was worth it, because Lizzo looks truly goddess-like in the video — and we haven’t stopped watching it since it dropped.
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