Adidas takeback scheme. Adidas.
Partnering with secondhand platform ThredUp, the sportswear giant will accept clothes, shoes and accessories from any brand to be resold, donated or re-used. Customers can ship their items for free through Adidas’ Creators Club loyalty app and, depending on the product type and condition, receive loyalty points and vouchers in return. Wider rollout of the programme will begin early next year.
Adidas joins the growing list of major brands to test the waters with resale, often joining forces with established players in the second hand space — from Gucci and TheRealReal to Levi’s and Trove. More recently, in July, ThredUp partnered with Madewell.
The secondhand market is booming, and a growing number of labels are piling in. But selling pre-worn trousers and handbags online — and turning a profit — is challenging.