Amazon Black Friday 2021: Our top deal picks

Shop smart this Black Friday, only ordering what you can afford or need (Picture: Bloomberg via Getty Images)

Amazon’s Black Friday deals can work out the cheapest on the market, but you still need to be a clever shopper to save.

We’ve all been guilty of a frenzied sweep across the site, only to realise when the packages arrive that we didn’t even need what we bought – or didn’t get the bargain we expected.

To save yourself cash (and from buyer’s remorse) it’s best to track deals and only buy what you need.

That’s why we’ve rounded up the top price drops across Amazon for Black Friday week, many of which are already live.

That way, if there’s anything you’re on the hunt for, you’ll know how much you can get for your pre-Christmas cash.

Amazon devices tend to see the biggest savings, but you can also save up to 40% off tech, branded cookware, vacuums, and gaming.

With new – and limited-time – offers popping up throughout the week, check your Amazon homepage for specific offers. These ones, however, are shoppable now, with Black Friday prices lasting until November 29.’s Black Friday shopping sense check

We love to bring you the best available bargains for Black Friday, but don’t want you to go into debt or suffer financial hardship as a result.

When shopping the sales, ask yourself these questions to ensure you’re buying smart:

  • Do I need this? If your cooker has broken and needs replaced, this would be an essential purpose, while a new smoothie maker or air fryer is a desire not a need.
  • Can I afford this? If you need to put something on credit – or put off essential spending to purchase it – you can’t afford it. If it’s a ‘want’ purchase, that means you should avoid. If it’s a ‘need’ purchase, look for the most affordable option.
  • Am I buying for the sake of it? Whether it’s a gift or something for yourself, consider if you’re buying just to take advantage of discounts. For the environment and your bank balance, try to buy with intention. This could mean fewer, better quality garments you actually love (instead of throwaway trend-led fashion), or only buying gifts you know will be treasured, rather than disposable trinkets.

Get further advice on debt and money from Citizen’s Advice.

Amazon Black Friday 2021 deals

Emma Original King Mattress

Even at the reduced price, customers can still return the Emma at any point during the first 200 days (Picture: Amazon)

Get yourself a memory foam mattress for less this Black Friday with their huge price drop on Emma mattresses.

Down from £799.00 to £399.50 until November 29, the king size mattress is the UK’s most-awarded.

Get it here.

Fire TV Stick 4K with Alexa Voice Remote

You can also use the remote to voice search for your favourite shows (Picture: Amazon)

Plug this little device into your TV’s USB port and turn it into a Smart TV, with compatible apps like Netflix, BBC iPlayer, and Disney+.

It’s a lot cheaper than a new television, especially at 50% off.

Get it at Amazon for £24.99 (reduced from £49.99).

Eufy BoostIQ RoboVac 15C MAX

Use your phone to set the RoboVac to work (Picture: Amazon)

There are huge savings on home electricals during Amazon’s Black Friday sale, including £117 off this Eufy RoboVac (RRP £249.99).

It can be controlled using your phone – or household voice assistants – and gives you 100 minutes of cleaning per charge, all at a volume no louder than an operating microwave. It even charges itself.

Buy for £132.99 at Amazon .

AncestryDNA Ethnicity Estimate Test Kit

You send the kit off, then receive your ethnicity estimate back after testing (Picture: Amazon)

Normally priced at £89, these AncestryDNA kits allow you to see your heritage, estimating your ethnicity and showing you ancestors and long-lost relatives.

The kits are heavily reduced at Amazon for Black Friday, and make perfect gifts for family looking to connect with their background.

Get for £49 from Amazon.

Cosatto All in All Baby to Child Car Seat

The seat has Secure ISOFIX, ISOFIT and belted fitting options (Picture: Amazon)

Suitable from birth, this car seat will see you right through to up to age 12, switching from back to front-facing depending on your needs.

There’s £64 off the unicorn colourway of the Cosatto seat, making it a great bargain if you have a little one on the way.

Get it for £135.49 in Amazon’s Black Friday sale.

RapidLash Eye Lash Enhancing Serum

Apply the serum in the evenings, with results taking around eight weeks to fully show (Picture: Amazon)

Save on this cult lash serum in the pre-Christmas sales, with an almost 50% discount.

In tests, 86% of people experienced fuller, thicker, and longer looking lashes after using RapidLash.

Down from £39.99 to £21.98 at Amazon now.

Oral-B Smart 4 Electric Toothbrush

The brush offers ‘feedback’ on your brushing technique for better oral health (Picture: Amazon)

Originally priced at £129.99, there’s a 68% discount on this Oral B brush right now at Amazon.

With tons of smart features – like a pressure sensor to notify you if you brush too hard and a timer – it promises a reduction in stains from the first use.

Buy for £49.99 at Amazon.

Philips Hue White and Colour Ambiance LED Smart Lightstrip

The strips come with adhesive tape for renter-friendly installation (Picture: Amazon)

Lighting your home no longer means flicking a switch to turn on a bulb, as the Phillips Hue Smart Lightstrip shows.

Install using adhesive tape, then control the strip using the accompanying app. You can change its colour to switch up the ambiance, or sync the light to movies and music.

Buy at Amazon for £49.99 (reduced from £89.98) now.

Fire HD 8 Kids Pro tablet

The ‘Kid-Friendly’ case should stop any screen smashes, but this tablet also comes with a two-year warranty just in case (Picture: Amazon)

If you’ve got little ones who want a tablet for Christmas, you may be worried about their suitability for kids (as well as the price).

Amazon recently released a new kids version of their Fire tablet, featuring a ‘Kid-Friendly Case’, parental controls, two-year worry-free guarantee and a year of Amazon Kids+.

Parents are required to approve in-app purchases, as well as who their children can call or message, making it a safer option than others marketed to adults.

Get at Amazon for £69.99 – saving £70 on the RRP.

This article contains affiliate links. We may earn a small commission on purchases made through one of these links but this never influences our experts’ opinions. Products are tested and reviewed independently of commercial initiatives.

This article contains affiliate links. We may earn a small commission on purchases made through one of these links but this never influences our experts’ opinions. Products are tested and reviewed independently of commercial initiatives.

If you want more tips and tricks on saving money, as well as chat about cash and alerts on deals and discounts, join our Facebook Group, Money Pot.

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