New data reveals the UK’s favourite cake – and it’s not what you might think


ur batter half, our one and scone-ly, be still our beating tarts – the UK loves cake, and there’s dough two ways about it.

The winner bakes it all in tonight’s final of the Great British Bake Off, but in the meantime, Cath Kidston set about investigating one of the nation’s biggest questions – which cake do we all like best?

According to their analysis of Google data, the answer might surprise you. A few traditional classics slipped down the list, while other lockdown favourites claimed the top spots.

So if you want to see how your sweet tooth compares, read on for the results in full.

You ain’t seen muffin yet.

The UK’s most searched for cakes

  1. Birthday cake
  2. Banana bread
  3. Chocolate cake
  4. Cupcakes
  5. Tiramisu
  6. Banana cake
  7. Red Velvet
  8. Wedding cake
  9. Cheesecake
  10. Carrot cake
  11. Pavlova
  12. Blondie
  13. Panettone
  14. Sponge cake
  15. Christmas cake
  16. Victoria sponge
  17. Welsh cakes
  18. Caterpillar cake
  19. Coffee and walnut
  20. Jaffa cakes
  21. Lemon cake
  22. Madeira cake

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