Gaming & E-sport

adidas launches new lifestyle sneaker with Team Vitality, inspired by 90s cereal campaigns » TalkEsport

Paris, eighth March 2022 – Main international esports group Workforce Vitality and Adidas are excited to unveil VIT.03, its new limited-edition sneaker which has been impressed by 90s tradition and traditional cereal adverts.

The distinctive and mawkish design goals to assist Workforce Vitality develop its life-style model picture because it sees its partnership with Adidas attain new inventive heights. VIT.03 will retail at €140 and is out there at each or from March eleventh, 6 pm.

To carry the design idea alive, Workforce Vitality has created 100 restricted version cereal packing containers referred to as VIT POPS which shall be out there to buy for €9.99 at its state-of-art headquarters, V.Hive from immediately.

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Every VIT POPS field will include an unique 3D printed VIT.03 miniature and QR codes with particular prizes. 10 fortunate followers who purchase VIT POPS will win an actual pair of VIT.03. The cereal shall be Honey flavored which contains each Workforce Vitality’s bee emblem and the nostalgic recollections of old-school cereal.

The VIT.03 design is all centered round excessive vitality. From the vitality of Workforce Vitality’s electrical yellow branding and bee design to the vitality you get out of your morning bowl of honey cereal, it’s all about channeling that energy. Even the X9000L3 base mannequin makes use of adidas’ revolutionary BOOST expertise which supplies unequalled vitality return.

On the design entrance, the VIT.03 mirrors Workforce Vitality’s coloration palette with monotone hues with pops of yellow. As with the earlier sneaker iterations, Workforce Vitality’s slogan “V for Victory” is featured on the again of each footwear and its icon, a bee, is represented contained in the shoe.  

Workforce Vitality and Adidas have a long-standing relationship with the VIT.03 marking the third iteration of its sneaker collaboration. Each manufacturers have targeted on offering distinctive activations that bridge throughout esports, sports activities, and life-style with VIT.03 being a pure enlargement of the partnership.

Earlier editions have included VIT.02 which took inspiration from the manga Dragon Ball Z and VIT.01 which was the first-ever esports sneaker that went on sell-out worldwide inside every week. VIT.03 and VIT POPS is one more alternative to showcase an unique product reflecting long-standing innovation, joint core values, and inventive excellence.

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