Adidas Taps Alasdhair Willis as Chief Creative Officer – WWD

LONDON – Alasdhair Willis, former artistic director of Hunter and former writer of Wallpaper Journal, is becoming a member of Adidas as chief artistic officer, efficient from April.

He’ll report back to Brian Grevy, govt board member of worldwide manufacturers at Adidas, who praised Willis as “a real icon of the trade.”

The model mentioned the husband of Stella McCartney will lead inside the Adidas design neighborhood and shepherd the artistic course for the worldwide model and its three main labels: efficiency, originals, and sportswear.

“Stepping right into a everlasting function at Adidas and evolving our partnership is a good privilege and looks like an extremely thrilling and pure subsequent step,” mentioned Willis.

“The facility and affect of the model on sport, sports activities tradition, and past is immeasurable. I welcome the chance to assist set up a brand new period of design and model management at Adidas and, along with the crew, take Adidas to even increased ranges,” he added.

Willis has labored with Adidas for the reason that formation of the profitable partnership between Stella McCartney and the German sportswear large in 2005.

Previous to becoming a member of Adidas full time, he was most just lately a senior adviser to Atypical Companion, the dad or mum firm of Hunter, the place he served as artistic director from 2013 to 2020.

Willis was a part of a push to take Hunter upmarket and into new classes. He was liable for the model’s slick advert campaigns, and strategic collaborations with manufacturers together with Stella McCartney on a sustainable rubber boot, Dover Road Market, Goal, Peppa Pig, and Disney.

Beneath his watch the corporate additionally pivoted from runway exhibits in London to consumer-facing advertising and marketing occasions on the outside pageant circuit.


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