Local SEO Search Engine Optimization

How do Beginners learn SEO for free?

How do Beginners learn SEO for free?

Search engine optimization (SEO) is a marketing strategy that helps to improve visibility and therefore traffic to your website and can help to increase sales.

SEO requires a dedication of time and effort, so it’s understandable that beginners may not be sure where to start. Fortunately, with some research, there are many free resources available online for those wishing to learn the basics of SEO.

This guide provides a detailed overview of all the necessary steps involved in learning SEO for free. We provide instructions for online tutorials, suggest key events related to the search industry and discuss essential tools users need before starting their journey with search engine optimization.

By the end, readers should have an understanding of what SEO is, how it works and how they can implement its principles on their own website efficiently and cost-effectively without needing an expert’s help.

Free Tools and Resources

Learning SEO doesn’t have to be expensive. There are many free tools and resources available online that can help ensure beginners understand the basics of SEO and can start making changes to their websites. In this section, we’ll look at some of the best free tools and resources available online to help beginners learn SEO.

Google Search Console

Google Search Console (formerly Webmaster Tools) is a free service from Google that provides a comprehensive view of the performance of your website in Google search.

It shows how often your pages were seen in search results, how often people clicked on these results, which keywords were used and more. With this information, you can identify problems quickly and take steps to improve ranking and visibility for your site. Google Search Console also provides an easy way to resubmit pages to be indexed, as well as monitor any issues that may arise from malware or manual actions taken by webmasters.

Using the information available on Google Search Console, you can ensure that your site content is optimized correctly so it can appear in the best possible position in the search engine results page (SERP).

Google Analytics

Google Analytics is a free tool from Google that helps you measure website visitor behavior. It reveals traffic sources that direct visitors to your website, records how long visitors are staying on your site, and tracks their interactions. With this data, you can optimize areas of your website based on the analytics data collected.

This can help improve the visibility of your content and make it easier for search engine bots to find it.

Google Analytics also allows you to set up goals related to web pages and measure when visitors reach them. It also lets you compare visits generated through different sources such as organic search and paid ads so that you can better understand which campaigns are more successful in terms of attracting visitors to your site.

You can also use Google Analytics real-time reports to monitor user activity as they happen and make adjustments accordingly. Through these features, Google Analytics provides an invaluable resource for anyone looking to understand their website’s performance or improve their SEO activities.

Blog Rank Checker

blog Rank Checker is a popular search engine optimization (SEO) tool provider and resource platform. blog Rank Checker provides a wide range of free resources, such as an SEO beginner’s guide, to help beginners learn SEO at no cost.

It also offers an extensive library of articles and guides that deliver knowledge on the fundamentals of SEO, as well as more advanced topics, including keyword research, content marketing and link building. In addition to its user-friendly interface, blog Rank Checker is also known for its transparent pricing structure that allows users to pick the best plan for their budget.

And for those who want to take their knowledge further can purchase blog Rank Checker Pro which offers access to additional tools and analytics-driven reports that can help with website optimization.

Google Trends

Google Trends is a free tool that enables users to get insight into popular search keywords and topics. It’s an invaluable tool when it comes to SEO, since it allows users to understand what topics people are searching for more often and how the popularity of those keywords has changed over time.

It also provides related queries which can be useful in finding new keywords, as well as regional and language trends. Users can also compare up to five terms at once, showing the relative popularity between them, making it an extremely useful resource for SEO beginners looking to find out which terms will give them the most bang for their buck when optimizing their content for search.

Additionally, Google Trends provides insights such as current keyword search volume stats over time and related news items. With these features and more, Google Trends is sure to be a favorite tool amongst SEO practitioners as they seek out the best ways to optimize content and maximize rankings.

Google Keyword Planner

Google Keyword Planner is a free tool created by Google and is an effective way for beginners to learn SEO for free. This tool allows users to research suitable keyword combinations and/or analyze trends related to different topics. With this tool, you can do the following:

• Find relevant keywords – Discover better terms that accurately represent your product or service.
• Research competition – Analyze how well your competitors are performing with certain keywords.
• Track results over time – Monitor changes in your rankings, from incoming traffic to conversions, or keep an eye on seasonal trends in search engine optimization.
• Estimate potential bids – Evaluate how much you should spend per click (CPC) when purchasing advertising on Google Ads.

By researching and analyzing the semantics of certain topics, users can more effectively craft content in alignment with their marketing strategy and tailor it to their target audience’s needs.

Google Keyword Planner also offers recommendations of related terms so that SEO initiatives don’t have to be limited by a particular subject matter or scope; users can always explore new options as they go. As a beginner’s go-to in learning SEO, using Google Keyword Planner is certainly a great place to start your journey!

Free Online Courses

If you’re looking to learn SEO for free, there are many options available online. One of the best and most efficient ways is to take advantage of free online courses. These courses are offered by universities, tech companies, and SEO experts and cover a variety of topics. You can find courses for both beginners and advanced users. Let’s explore some of the courses available.


Udemy is one of the best known and most popular options for accessing free online courses. Through Udemy, users can find a number of SEO courses ranging from beginners to experts.

Some of these courses are free while others are paid. However, even some of the paid courses will include discounts or special offers making them affordable at no cost or minimal cost. Users can find information on keyword research, content optimization, link building and more. Udemy’s platform is easy to use and understand and its library of course materials is vast; users can search by category or subject, giving users greater control over what they want to study.

The helpful customer support team can also help provide advice for those who have any technical difficulties with the platform.


Among the many free, online courses available is Coursera, an online educational platform offering online courses taught by the best instructors worldwide. The classes are free to take and offer an affordable way to deepen your knowledge of search engine optimization (SEO) and other digital marketing skills.

Through Coursera, you can find classes ranging from beginner to advanced. In particular, their series titled “Introduction to Search Engine Optimization” offers six hours of content broken up into 16 modules and offers a certification upon successful completion.

This series is designed for those who want to understand the dynamics between search engines, websites, and users — as well as how all of them interact with each other. It focuses on creative and technical questions related to SEO such as keyword research, content creation, competitor analysis and link building strategies.

If you are looking for additional knowledge about digital marketing for beginners this class may be exactly what you need. Other classes offered in this discipline include social media marketing which introduces learners to digital marketing strategies through platforms like Facebook and Twitter; web design; web analytics; user experience design; email marketing; video advertising; affiliate marketing —and more!

The online courses at Coursera provide a thorough overview of the necessary tools needed for success out in the field of SEO — everything from basic skills (keyword research), intermediate skills (link building methods), advanced concepts (analytics tools) — along with practical tips on how to incorporate SEO best practices into a comprehensive approach in your projects or campaigns are all covered under this umbrella course series.


EdX is an online learning platform founded in 2012 by Harvard and MIT. Whether you’re interested in coding, SEO, or other tech-related topics, edX has something for you. The platform is host to over 2,500 courses covering a variety of subjects and across multiple levels of complexity. One of the features that makes edX so appealing to students on a budget is its free course selection.

The open source platform offers search engine optimization (SEO) courses through their Digital Innovation & Transformation track that are not only free but also taught by certified instructors and professionals from top universities like Harvard and the Massachusetts Institute of Technology (MIT). With these courses, users have access to real-time project guidance, activities and exercises along with the opportunity to earn digital certificates verifiable online.

Among their roster are “SEO 101: Accelerating Traffic with Search Engine Optimization” for beginners looking for a comprehensive overview about how SEO works along with techniques used to improve rankings; “Advanced SEO: Grammar & Technical Learning” taught by experts from Microsoft & Uber; as well as tutorials on marketing analysis through programs like Google Analytics which enable users to measure website or campaign performance metrics like visits, conversion rates and more. If a career in digital marketing is what you’re after, EdX’s “Digital Marketing” certification program can be completed within four months. After completing any seven of the eighteen offered specialized courses within this track will grant you an industry endorsed certification in Digital Marketing backed by Google Ads specialist Sandford Brown College upon completion.

Google Digital Garage

Google Digital Garage is an online resource offering free courses to anyone interested in learning the basics of SEO. You can find tutorials, practice quizzes and other resources to help you learn and understand the process of optimizing your website to rank higher on search engine results pages (SERPs).

You’ll also get access to certified instructors who can answer your questions and offer support as you begin shaping effective SEO strategies.

The course includes modules discussing the fundamentals of modern digital marketing, analyzing user intent for optimization, creating engaging content for lead generation, and ensuring site visitations by optimizing technical aspects such as page speed and metadata.

These lessons also cover more advanced topics such as setting up a comprehensive digital marketing campaign with multiple channels, analytics tracking, and measuring success. With these skills in hand, businesses may be able to reduce their reliance on costly advertising campaigns by utilizing more organic techniques such as SEO optimization techniques.

Not only does Google Digital Garage provide an excellent source of educational material for beginners, but those who complete the course are eligible for a recognized certification demonstrating competence in SEO fundamentals. This credential validates experience and understanding of search engine optimizations principles which can be beneficial when looking for employment or consulting opportunities in online markets.

Free Blogs and Websites

When you’re learning SEO, it can be tempting to spend money on expensive courses or to hire someone to teach you. However, there are plenty of ways to learn SEO for free. One of the best options is to search for freely-available blogs and websites related to SEO. These types of sources can provide valuable insights and strategies for understanding and optimizing your website for search engines. Let’s take a closer look at the different free resources available.

Search Engine Land

Search Engine Land is an online published dedicated to topics related to search engine optimization (SEO). It provides news, daily SEO and marketing updates, instructional guides, research studies, columns and other helpful resources. Founded in 2006 by Danny Sullivan, one of the most renowned SEO experts in the world, Search Engine Land covers topics such as Google updates and algorithm changes, Bing news, keyword rankings and tracking tools. It is also home to the Search Marketing Expo Conference & Expo (SMX), a series of conferences focused on search engine marketing.

Additionally, Search Engine Land hosts webinars covering various aspects of digital marketing and website design. The site also offers free tutorials for beginners on the basics of SEO such as page titles and descriptions, keyword research and link building. Other free guides cover topics like mobile optimization tactics and setting up a local business listing with Google Maps. Whether you’re brand new to SEO or have experience in the field already, Search Engine Land provides valuable insights for all levels of expertise.

Moz Blog

Moz is a popular search engine optimization (SEO) and analytics tools provider. Besides offering some of the best business tools, they also have a great blog where you can learn about all things related to SEO. The Moz blog offers readers useful and practical tips on improving their marketing strategies, viral content development, keyword research, competitive analysis and link building.

Additional topics covered in their blog include metrics reporting and how to use best practices in website design as well as mobile optimization to make your site Google-friendly. Whether you’re just starting out or an experienced professional, the Moz blog has something for everyone. In addition to being a wonderful resource for SEO news and updates, it is also great for catching up with the latest trends in digital marketing.

Search Engine Journal

Search Engine Journal (SEJ) is an online resource created to help the SEO and digital marketing communities learn the ins and outs of search engine optimization, content marketing, and web analytics. SEJ provides actionable advice from industry experts that anyone can immediately put into practice.

It also offers tutorials for bloggers who are just starting out as well as seasoned professionals looking to hone their skills. With content ranging from beginner-level guides to in-depth analyses on the latest trends in SEO, SEJ strives to make sure that those who rely on it stay ahead of the curve.

Neil Patel

Neil Patel is a renowned digital marketing consultant and one of the most successful entrepreneurs of our time. He runs several online businesses and is the co-founder of Crazy Egg and KISSmetrics. His website, NeilPatel.com, has become a valuable resource for business owners and search engine optimization (SEO) professionals.

Tools such as Uber Suggest provide visitors with an estimate of their website’s keyword rankings based on the amount of organic search traffic it receives, so you can learn what words send people to your site along with competitor information such as domain authority or keyword difficulty. Additionally, you can get access to comprehensive guides explaining how to rank high in Google or understand different aspects of SEO.

On his blog, Neil also offers free advice about related topics, like content marketing and social media strategies. He frequently shares exclusive strategies from his own businesses in order to help anyone interested increase their presence online. Thanks to his insights and experiences from being in the digital space for so many years, readers have been able to learn more about SEO from him than any other source available on the web today.


SEO for beginners can be a challenging but rewarding undertaking. Thankfully, there are a number of free resources available to help you get started, from reading blogs and tutorials to using SEO tracking tools. By investing the time and effort into learning SEO from the ground up, you’ll be well-equipped to create effective strategies and tactics that will help give your website a competitive edge in the online market. With perseverance, dedication, and open-mindedness, it’s possible for anyone to become an SEO expert in no time! Learn here more about digital marketing and SEO.