Irish men being targeted by ads to join Ukrainian army


Irish residents are being focused with on-line commercials encouraging them to affix the Worldwide Legion of Defence of Ukraine.

The commercials, that are working on Fb, embody contact particulars for the Ukrainian embassy in Eire.

A graphic working with the advert directs customers to go to, an internet site which inspires non-Ukrainians to enlist within the Legion of Defence. That web site has been linked to an official put up by the Ukrainian ministry of overseas affairs.

The pictures displayed with the advert additionally present males in battle gear – one variation features a video of what purports to be British males who’ve signed as much as combat in Ukraine.

Below the Defence Act 1954 it isn’t lawful to “induce, procure or persuade” any particular person within the State to “settle for or agree to just accept any fee or engagement in any army, naval or airforce maintained by the federal government of another state”.

It’s also an offence to “publish or trigger to acquire to be printed” an commercial in relation to the procurement of personnel for any army, naval or airforce maintained by the federal government of another state.

Info from the advert profile means that the commercial was run with out a disclaimer describing who paid for an advert, which is required by Fb when it offers with social points, elections or politics.


Knowledge compiled on Fb’s advert library for one variation of the advert signifies it was seen between 10,000 and 50,000 occasions in Eire, 65 per cent of viewers have been males aged between 25 and 34.

Some 41 per cent of views have been in Dublin, eight per cent in Cork, and the rest scattered all through the nation.

The advert is run by a web page referred to as “Ukrainian Legion”, which describes itself as a charity organisation and was created on Wednesday of final week. Along with a few dozen energetic or inactive adverts concentrating on Irish customers, the web page is working many extra concentrating on different Fb customers. They embody contact particulars for Ukrainian embassies in Latvia, Sweden, the Czech Republic and Germany.

Liz Carolan, a transparency activist, stated the advert prompted wider questions, together with for the social community’s father or mother firm, Meta. “I want to know the way a model new, utterly unverified Fb web page, with no contact or contextual data, is ready to goal younger Irish males with subtle and emotive adverts for one thing as severe as enlisting as an untrained irregular in a struggle?”

The Division of Overseas Affairs stated: “We strongly advise towards all journey to Ukraine, for any objective. Our capability to supply consular help is extraordinarily restricted as our Embassy in Kyiv is now not operational in-country.”

Remark has been sought from the Ukrainian embassy in Dublin and Meta.


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