Real Estate

RE/MAX Announces Industry-First Production Levels at Annual Convention — RISMedia

In a surprising instance of actual property’s historic journey in 2021, RE/MAX, LLC introduced that its brokers closed greater than 2 million transactions globally final yr. “We’re an organization of firsts, and now we’re the primary (community) within the historical past of actual property to shut 2 million sides,” stated RE/MAX President & CEO Nick Bailey from the stage of the model’s R4® conference, held on the MGM Grand in Las Vegas earlier this week.

Through the occasion’s basic opening session, Bailey informed the gang of greater than 7,000 franchise house owners, actual property brokers and different attendees—representing 42 international locations—that this unprecedented worldwide productiveness is fueled partly by the aggressive benefits RE/MAX offers, similar to model energy, advertising, know-how and tradition. In line with Bailey, RE/MAX brokers elevated their productiveness in every of the model’s divisions:

– U.S.: 16.3 sides per agent
– Canada: 20.4 sides per agent
– World: 9.9 sides per agent

Bailey informed the gang that RE/MAX is constantly “an organization of firsts” as a result of it stays centered on what issues: serving to individuals obtain the dream of homeownership.

“It’s unhappy to say that 87% of actual property brokers who get their license don’t have it 5 years later,” he stated. “You’re right here since you promote lots of homes. Eighty % of the trade is noise—nationwide lawsuits, this new firm over right here, know-how that’s going to place us within the unemployment line…it’s actually noisy. We’ve to work on the inspiration and keep laser centered on what issues, even in a time when there’s international unrest.”

Bailey additionally put rising rates of interest in perspective, harkening to the times when many in attendance offered homes at an 18% charge. “Are we actually anxious about 4? Come on, individuals—you’ve acquired this,” he stated, pointing to optimistic indicators, such because the inhabitants charge and rising family formation.

Likewise, Bailey quelled issues over stock. “Do we’ve a listing downside? I’m going to say no,” he stated. “If we had a listing downside, you wouldn’t have been capable of promote 6.12 million houses. The stock was there—the issue was it flew off the cabinets in file time. Stock’s not the issue, it’s who will get it and the timeline in getting it off the shelf. Stock is just low when it’s not yours.”

With ideas prolonged to the 120 RE/MAX brokers and 17 places of work in Ukraine, Bailey additionally famous the model’s international progress in 2021. “No doubt, we’re going to proceed to develop. At 142,000 brokers globally, I can see in just some years, with out query, this group can be 200,000 brokers sturdy. That’s the place we’re going.”

Tech-Powered Branding
Exhibiting the gang the “All Collectively” spot from the just lately launched 2022 RE/MAX Nationwide Promoting Marketing campaign, Bailey emphasised the ability of the RE/MAX model in addition to how brokers can use the marketing campaign to their benefit by personalizing spots to be used on their social media.

When it comes to the general know-how plan for RE/MAX in 2022, Bailey defined that the main focus can be on integrating the numerous know-how acquisitions and new tech merchandise RE/MAX just lately developed, similar to Megaphone and First. The general aim? To simplify instruments in order that brokers can put them to make use of.

Investing in Staff Success
Bailey additionally introduced a brand new relationship with Workman Success Programs to supply unique, specialised coaching for agent groups. RealTeam Options, delivered by RE/MAX College, will present personalized content material and instruction for brokers who wish to kind a staff in addition to staff leaders seeking to broaden their staff.

The group additionally enthusiastically responded to Bailey’s announcement that new model requirements will allow groups so as to add their logos to RE/MAX yard indicators. “We’re going greater on groups than we ever had,” he stated.

A Report-Breaking Yr of Giving
Along with placing up historic numbers when it comes to manufacturing, the RE/MAX community additionally reached new heights in charitable giving final yr, saying through the convention that its associates donated greater than $185 million by the model’s 30-year philanthropic partnership with Youngsters’s Miracle Community (CMN) Hospitals. This complete features a file $11.4 million donated in 2021 alone.

Readily available to have fun the achievement was Marie Osmond, the co-founder of CMN Hospitals, who took the stage to thank RE/MAX associates for his or her assist and generosity. The session additionally featured a efficiency by CMN Ambassador Ava Paige, a 17-year-old singer and most cancers survivor.

The RE/MAX Miracle Residence Program, by which many brokers make a donation after a closed transaction, is the cornerstone of the partnership. Brokers concerned in this system make a contribution every time they shut a transaction and ship an Honor Card to their purchasers letting them know they donated on their behalf. Brokers additionally increase funds in a wide range of different methods, together with organizing dwell auctions and internet hosting neighborhood festivals.

“RE/MAX associates have taken this trigger to coronary heart for a few years,” stated Mike Reagan, RE/MAX SVP of Business Relations and World Development & Improvement. “Their generosity displays the RE/MAX tradition of giving, and their donations change the lives of so many youngsters and their households. It’s a tremendous factor to be a part of.”

The Way forward for RE/MAX Management
Extra highlights from the R4 convention included a dialogue amongst Bailey and RE/MAX leaders, Co-Founder & Co-Chair Dave Liniger, departing RE/MAX Holdings CEO Adam Contos, and incoming RE/MAX Holdings Co-CEO Steve Joyce. Liniger introduced Contos with a Distinguished Service award for his a few years of service.

“One of many attention-grabbing elements to me of Adam’s journey is the truth that he was surrounded by true entrepreneurs, and he acquired to know the easiest dealer/house owners and managers, and the easiest groups and brokers,” stated Liniger. “He put his coronary heart and soul into it, nevertheless it stimulated this need for him…to be in enterprise for {himself}. That is probably the most entrepreneurial group of individuals on the planet, not simply the true property trade.”

Contos thanked the gang for his or her assist throughout his 18-year profession with the corporate and congratulated them on their achievements. “That is a tremendous group,” he stated. “Everyone’s right here for a similar purpose. We assist individuals notice their dream—the elemental human want for shelter. Bear in mind one thing…you’re the greatest at what you do on this trade.”

When it comes to what’s subsequent, Contos shared that he’ll deal with enterprise improvement, investing in rising progress corporations, teaching and consulting, and dealing with totally different non-public fairness teams to “assist them create management alignment.” He emphasised that he’ll proceed to be a visual presence at RE/MAX.

“You’ll see me on the market. I could also be performed as RE/MAX CEO, however I’m not gone as RE/MAX household,” he stated.

Joyce emphasised that he’ll proceed Contos’ deal with service to the community. “I don’t have to come back in and alter the tradition,” he stated. “My job is constructing on what’s already been established.”

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Maria Patterson is RISMedia’s govt editor. E-mail her your actual property information concepts to .

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