The Standard has been sold, will be renamed


The Customary in West Hollywood has been bought to 2 resort moguls and can re-open with a brand new identify, in accordance with stories.

Ian Shrager, the developer behind the Public and the Version resorts, and Ed Scheetz, founding father of the Chelsea resorts, are reportedly in contract to buy the actual property and the working lease. Additionally they bought signage rights, which can allow them to generate income by way of billboard ads, in accordance with the Actual Deal.

Many residents need to see the 139-room resort designated an official “cultural useful resource” of town. The Customary has been closed since 2021.


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